The Business of Beautiful | Founder Media Kit

Founder · Fashion · Creative Direction

The Business of Beautiful.

A perspective on fashion, entrepreneurship, and the creative vision behind two expressions of luxury.

LaToya Parham, founder of Luxury Co. and Luxury Professionals

Behind the vision

“Beautiful fashion is only part of the story. The business behind it is where the real journey begins.”

Meet LaToya Parham — fashion entrepreneur and founder behind Luxury Professionals and Luxury Co. Her work moves between professional style, statement dressing, campaign storytelling, and building the business behind the image.

Two expressions. One vision.

Two expressions of luxury: Luxury Professionals 9 to 5 and Luxury Co. After 9 to 5

Luxury Professionals · 9 to 5

Elevated dressing for the woman whose presence speaks before she does. Tailoring, confidence, and polish for the working day.

Luxury Co. · After 9 to 5

Distinctive fashion for the hours beyond the office — expressive silhouettes, occasionwear, and a bold editorial sensibility.

Social influence

7,058 followers · 29.6K content views

+41 new followers · 109 content items shared · September 28–October 27, 2026. Follower count as of October 28, 2026. Views are content views, not unique reach.

Explore @latoyaparham_ on Instagram

The Business of Beautiful

An evolving founder-led editorial series exploring campaigns, creative choices, and the realities of building fashion brands.

Collaborations & press

Brand partnerships and founder-led social content · Fashion editorials and press · Event appearances and runway activations · Creative campaign collaborations.

Discuss a collaboration on Instagram   ·   Shop the collections